There’s a reason that every year someone makes the claim that SEO is dead and then all the best eCommerce SEO experts in the industry have to come up with a long-winded defense about why it’s still the best (and most effective) marketing channel out there.
So we thought we’d try our hand on a slightly shorter-winded defense. Here are the best reasons that investing in eCommerce SEO services in 2025 will still pay dividends.
Your eCommerce Website Has Been Missing Out Up to Now
The best time to put your full weight behind SEO work for your online store was like 10 years ago. The second best time was 9 years ago.
You can’t do that, so right now is a good time to start. SEO efforts take a long time to generate a head of steam, and lost time is wasted time.
Since it’s going to take a lot of time no matter when you start (and since there is no effective way to fast-track organic marketing or an eCommerce SEO strategy) you may as well get started in (or before) the new year.
It’ll Improve Your Organic Footprint
The great thing about an SEO marketing strategy is that it will improve your visibility in a big way in the search engine results pages, over time. This means you can expect increases in organic keyword standings, organic impressions and clicks, along with greater time on page, more pages per session, and better engagement metrics.
On top of that, when you target the right keywords and optimize your website accordingly, organic conversion value (and sales) should both also increase.
That alone should be all the argument you need in favor of SEO.
It Will Improve the Performance of Your Other Marketing Channels
Another great thing about SEO is that it does not operate in a vacuum. In fact, it expressly will support your other marketing efforts, particularly your other organic marketing channels.
For instance, the higher your rankings on search engines for targeted keywords, the more credible your website will be when users are deciding whether or not they want to follow your socials. SEO can bring your socials more leads, too.
On top of that, good SEO benefits conversion rate optimization, or CRO, and it can be used as a lead generation mechanism for other organic channels like email marketing.
It Will Diminish Your Reliance on Paid Ads
Something like 90% (or more) of all online shoppers intentionally ignore the PPC ads. This means you should only run PPC because you have to – if you have to.
Websites with good SEO and healthy organic traffic streams don’t generally have to run PPC, at least not necessarily, and not unless they want to.
The point here is that the more of your leads come in through organic search, the less you will need to rely on PPC for leads and conversions.
It Will Lower Your Overall CPA (Over Time)
Cost per acquisition, or CPA, is a metric that you will want to bring down as low as possible to maximize your overall ROI. Since SEO offers a higher rate of return and more organic leads ultimately convert, it will lower your cost per acquisition in the long run, rendering your marketing channels more effective.
Most Digital Marketers Agree eCommerce SEO Services Still Produce the Greatest Return
For what it’s worth, one last reason to invest in eCommerce SEO services in 2025 is simply that most digital marketers (not just eCommerce SEO agencies) are still in agreement that search engine optimization offers the highest general rate of return on investment, out of all marketing channels.
So if you like to get more for your marketing spend, SEO is a good bet – and the best time to start is right now.
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